Retail
Retailers need to address consumers in their own language, whether products are sold globally or in one multi-lingual market. Product lists and descriptions, marketing materials and advertisements need to be managed efficiently. You need the right tools to control this growth in content. MultiTrans Prism is a solution designed to help you manage parallel content across languages as well as creating new language-specific content in a controlled way. Our translation memory tools allow you to easily repurpose text while our terminology management tools allow you to control your branding across languages.
Sample scenarios of how MultiTrans Prism benefits the Retail industry:
- A major retailer needed to distribute in-store flyers to both English and Spanish speaking customers. However these flyers differ in content and format in various regions. In the past each regional office was tasked with the responsibility to have each individual flyer translated locally. As demand grew so did the costs. Not only outsourced costs, but the inconsistency and lack of quality of these translations across the country were having a negative effect on the brand, resulting in additional hidden costs. By implementing MultiTrans Prism, the corporate headquarters was able to bring the translation management problem under control, maintaining the brand nationally and reducing costs. By integrating Machine Translation they were also able to keep their website content up to date in Spanish as well but shortening the turnaround time for translation by letting their limited translation resources concentrate on editing.
- Managing a globally distributed retail operation is challenging, given that markets in each country are different. One country's marketing approach will not necessarily work equally well in another. However your corporate branding needs to remain consistent. MultiTrans Prism rescued one retailer from this very predicament by centralizing terminology. Corporate Headquarters can now set the tone and requirements around product names and descriptions in multiple languages to guide regional and national distributors and outlets. This gives them the ability to tailor local marketing campaigns while sticking to approved terminology.
Please select your interest:
I need a complete turn-key solution to manage my translation projects.
MultiTrans Prism is MultiCorpora's flagship product bringing together business and project management functionality with our translation memory and terminology management products to create a true Translation Management System. MultiTrans Prism's architecture is modular allowing users to combine project management features with any or all of our workflow management, translation memory and terminology management or other translation memory and terminology management systems. It can also be extended to link to machine translation systems and content management systems to create an end-to-end Global Management System.
I am looking to centralize my business and project management processes.
Centralize your business and project management through MultiTrans Prism Flow. This proven technology allows you to organize data on clients, vendors and projects in one place, maximizing data reuse. MultiTrans Prism Flow allows users to manage workflow by defining project steps and automatically issuing work to team members. MultiTrans Prism Flow seamlessly integrates with MultiTrans Prism' translation memory and terminology functions making the analysis and pretranslation of files a part of an automated workflow. Client and vendor billing is easy to manage and track with MultiTrans Prism Flow's connection to accounting software. Business metrics are at your fingertips with MultiTrans Prism Flow's customizable reports. With all these function incorporated into one platform, you will save hours on each project by eliminating redundant tasks.
I want to standardize and promote the proper use of our corporate and industry-specific terminology.
Quickly and painlessly create terminology from your source documents or translation memory assets. Manage your mono- or multilingual terminology databases with customizable fields to track revision history, approval status and other vital data. Involve all your stakeholders in maintaining approved terminology over the web, so that your geographically distributed employees, translators, terminologists and even clients can use one central terminology repository. With MultiTrans Prism' QA tools allow you to check all completed translations against approved terminology to ensure compliance.
I need help to translate greater volumes of content but I also need to control costs and quality.
Whether you outsource or handle translations internally, leverage past translations to reduce the volume of content to be translated from scratch, to improve consistency, and to help lower overall costs and shorten turnaround times. MultiTrans Prism can centralize your multilingual assets as both translation memories and as fully searchable multilingual reference databases. Our Advanced Leveraging technology can greatly improve the amount of reusable text in your translation memories. This can be further enhanced by connecting to external translation memory corpora such as the TAUS Data Association and My Memory as well as to Machine Translation systems to extend leverageable content. Use our XLIFF Editor to work in various tagged file formats, reducing DTP burden delivering the finished product ready for print.
